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Believed to mean “gold” in the Taíno recorded language, “Caona” is a reflection of ITÄ's love of discovery, using the metal not just as our canvas, but as our muse. 

Gold can tether us as humans; it connects us to our homes, histories, and ancestors. For us, Caona is a way to capture what is sometimes forgotten in one enduring object, a way to unearth the past while staying grounded in the moment. 

To channel this moment, we embraced gold’s shape-shifting qualities. Caona is where soft and hard meet. Sinuous shapes and unexpected asymmetry merge with geometric contours and intricate patterns in 14K gold. We see gilded interpretations of crescent moons and knowing eyes, and ancestral carvings reimagined with striking gemstones resting on gleaming surfaces.  

Caona calls on us to remember and reenvision, empowering us to materialize the memories that are waiting to be discovered.

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Warmth, enchantment, strength: İTÄ’s first collection exudes the ancient and abiding culture, spirit, and energy of the Caribbean.

Inspired by the mythic stories and symbols of the island’s Taíno and natural heritage, our Encantada collection reverberates with pride and longing for a place we call home.

The Encantada collection features the endearing coquí, the potent mother goddess Atabex, enigmatic Taíno petroglyphs and other symbolic echoes of Puerto Rico’s rich past with subtle hints of İTÄ’s wandering spirit—wearable memories that embrace the joy and the longing that are the birthright of every traveler.

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As its Latin root implies, our Maravilla collection is deeply rooted in the creation of “wonderful things that cause astonishment”. 

The Maravilla Capsule Collection revisits our Buenos Días and Txirimiri designs and re-envisions them with new stone settings, vibrant gemstones and bolder renditions that infuse you with energy, hope and celebration.

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Protection, solidarity and openness— İTÄ’s three most important pillars.

Emblema is not just a symbol of armor and solidity, it celebrates diverse backgrounds and friendships built on openness and a love of cultural exchange, values that give İTÄ its unique and inclusive appeal.

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