İTÄ Fine Jewelry is partnering with Helga Paris-Morales, professional dancer and choreographer of The Washington Ballet in their new “Be Moved” campaign that helps raise awareness for the Dallas-based philanthropic organization, Brown Girls Do Ballet (“BGDB”).
The 20-year-old Puerto Rican ballerina has selected eight İTÄ Fine Jewelry pieces, of which 5 percent of proceeds will be donated to Brown Girls Do Ballet, a movement dedicated to promoting opportunities and resources for dancers of diverse racial backgrounds around the world.
“Our pieces carry a great deal of meaning, culture and history, so we wanted the person behind them to embrace and commit to those values. Partnering with Helga was a no-brainer for us. Seeking inspiration during the lockdown and as a lover of dance, I followed Helga on social media and was struck by her versatility. Growing up as a dancer myself, I immediately connected to the strength of Helga’s emotion when she moves. She is an enchanting spirit, and as soon as we met her she felt like a natural fit with our brand,” says Inesita Capó, co-founder and co-designer of İTÄ. The campaign was filmed by Alfredo Castellanos and photographed by Liaryz Ramos in San Juan, Puerto Rico.
“Helga is so much more than a dancer. She is kind, genuine, creative, smart and strong in her convictions. Donating to a cause that is close to her heart was important to us when we first approached her,” adds Capó.
About Brown Girls Do Ballet
“Through her engagement with dancers, their families and the ballet community, [Black Girls Do Ballet CEO and founder] TaKiyah Wallace developed a passion for re-defining a classically Euro-centric art form to reflect the world today: beautifully diverse.” (Brown Girls Do Ballet materials)
Brown Girls Do Ballet is a philanthropic organization that works to help increase participation of underrepresented populations in ballet programs through organizing and arranging ballet performances, photo exhibitions, and providing resources and scholarships to assist young girls in their ballet development and training. The movement began in 2013, as a personal photography project by TaKiyah Wallace in an effort to highlight girls of African, Asian, East Indian, Hispanic and Native American ancestry in ballet programs.
To date, Brown Girls Do Ballet has served over 200 dancers around the world and is working to extend its reach in Puerto Rico and across the Caribbean.
İTÄ will be donating certain proceeds of select jewelry pieces dear to Helga’s heart to BGDB to help fund scholarship and resource initiatives for young girls of color around the world. Click on Helga’s Favorites for her selections and help us give back to an initiative that champions joy and purpose.
For more information about Brown Girls Do Ballet, please visit www.browngirlsdoballet.com.
Filmed by Alfredo Castellanos.
Set design and photography by Liaryz Ramos.
Makeup by Melanie M. Rodriguez Rosado.
Styled by Victoria Sanchez-Lincoln.
Clothing by Gustavo Arango and MARIMU.
Special thanks to Pilar Valdes, Nicolas Santos and Paola Capo-Garcia.
İTÄ is a fine jewelry brand based in San Juan, Puerto Rico and Istanbul, Turkey. Co-founders, designers and friends Inesita Capó from Puerto Rico and Äfet Burcu Salargil from Turkey, met as undergraduates at Syracuse University. Their abiding friendship is built on openness and a love of cultural exchange, values that give İTÄ its unique and inclusive appeal. All İTÄ Fine Jewelry pieces are made of solid 14K yellow, white or rose gold and feature enamel or precious stones. İTÄ Fine Jewelry is handcrafted in our ateliers near the Grand Bazaar in Istanbul, Turkey. Custom, bespoke orders are welcome.